10 Reasons Why Recruitment Marketing Platforms Are Dead

Back in 2006, I joined a startup called Hotgigs. It had an experimental product called Jobs2Web. Hotgigs had two clients using the Jobs2Web product. I was tasked with developing its channel sales strategy. Over the next few years, it created a new product segment in recruiting called a Recruitment Marketing Platform. With hundreds of clients and millions in revenue, in December 2011 it was acquired by SuccessFactors/SAP. I left in 2013 and since have been at MyAlerts, a consumer individualization marketing platform for large retailers. Over the last year, I’ve been looking at the recruitment industry … and YAWN.