3 Things to Focus on When Conducting a Talent Brand Competitive Audit

Over the past few years we’ve seen an almost unquenchable thirst for big data. That’s because implementing a data-driven recruitment marketing strategy has made it easier for companies to realize greater returns (awareness, applications, and hires) from their efforts. And today, there are a vast array of choices you have in collecting this information, including implementing technology platforms, or getting it from your media partners, agencies, or your own ATS.