3 Ways to Get Your Employer Brand Strategy Off the Ground

Having just celebrated my one-year work anniversary of joining the employer branding world (thanks, LinkedIn!), I can’t help but reflect on what a crazy year it has been: between GE Digital stealing the show with its “Owen” commercials, HR topics breaking into the Super Bowl ad market with Audi and 84 Lumber, and Uber’s unprecedented meltdown originating from a single employee testimonial, you can say it has been quite the crash course.