4 Forces Shaping Your Employer Brand — and How to Leverage Them During the Pandemic

Employer brands are insanely complex and complicated things. They remind me of someone’s personality, where even where there are overarching traits we see everyday, under the surface there is a surprising level of complexity that doesn’t show up often. Think of the biker who has a kitten or the high-school dropout who quietly collects pulp noir novels. There are layers.