ADP Aiming Brand Campaign at Both Potential Customers and Candidates

You may know that ADP’s been around since forever (1949), that it has been in a much-talked-about rivalry with Zenefits, and that it’s handling payroll for half the companies in town, but its new brand campaign is meant to showcase the company as a whole lot more than that direct deposit slip employees get listing their pay and days off. Both potential employees and potential customers are the target market.