Let the Commoditization of the ATS Business Begin, Compliments of Google Hire

“And while Google Hire has been called a ‘game changer for job boards,’ SmartStart offers far more and for free,” read a recent pitch from SmartRecruiters‘ PR team. I thought the language was telling, and likely a sign of things to come. Google Hire is going to drive a race to the bottom in the applicant tracking business.