Digital Marketing 101: A Primer for Corporate Recruiters

Just a decade ago the e-commerce industry was starting to gain steam, and many retailers lacked the inclination to invest in selling online, or lacked the know-how to take create and maintain an online presence. But the retailers that figured it out have seen enormous success in the intervening years. Amazon, the standard-bearer for the online shopping world, now has a higher market capitalization than Wal-Mart, Costco, and Target combined. And while the big box stores’ revenues still dwarf Amazon’s, investors are making a bet on the future, and the economics are in their favor.