Do You Know Your Job Seeker Audience? Why Knowing Them is Necessary to Successfully Socially Engage

If you have decided to begin socially reaching out to talent, and engaging them, you must first know them and know on which social platform they “hang out.” For example — are they senior-level, middle-management, or entry-level employees? With the exception of LinkedIn, each of these groups will likely spend time on different social platforms. What then?