Donald Trump Taught Us All We Needed to Know About Employer Branding

This article is not about politics; instead, it’s about how organizations can build a powerful employer brand in a short period of time. As an ardent advocate of cross-industry benchmarking (where you discover and adapt best practices from another industry), I recommend that employer branding leaders try to learn from the recent amazing image building campaign of Donald Trump. No matter what you might personally think about him, the approach that he used to successfully built his image as the front-runner candidate for president is worth analyzing. His approach is full of effective and unique approaches that are seldom even considered, no less used, by conservative and risk-averse corporate employer brand builders.