Yet Another Recruiting-Technology Company Is Expanding Out From Its Job-Board Roots

You probably know by now from reading these pages, but job boards and applicant tracking systems are expanding their offerings. Trying to be more. Careerbuilder is a great example, going well beyond its job board history; IBM is another, touting not just the Kenexa applicant tracking system it purchased in 2012 but positioning itself as a “Smarter Workforce” company that includes things like recruitment marketing. Avature is another. And Gild. And so on.