Hiring Managers: the Sleeping Giants of Your Employment Branding Efforts

Much has been written about your marketing department’s role in building your employer brand, how it can help in social media recruiting, etc. In another vein of thought, Harvard thinks CEOs should own the brand and therefore be an ally to HR in recruitment marketing. At the very least, we all agree that an employer brand has to be a part of your overall recruiting efforts in order to stay competitive in the war for talent.