How Great Employer Branding Answers the Question on Every Female Jobseeker’s Mind

Recently, my husband and I bought a new apartment. Before making our final decision, we looked at over 30 homes (much to our broker’s great chagrin). At each one, my husband zoned in on the quantitative metrics (what is the square footage?) and the mechanics (how is it heated?). Meanwhile, I was doing everything I could do visualize our family there. Where would we eat? Where would we congregate to watch TV? Who are the neighbors? In essence, I wanted to know: What was our family’s life going to look like in this new space?