How Our Own In-house Talent Acquisition Is Standing Out From the Crowd

In 2016 SAP needed to stand out from the crowd and have its biggest year for employment branding, with actual employees telling their own life stories. Many candidates know little about us, or perceive us as a somewhat safe, bureaucratic German software company. We have to work harder than most companies to get noticed in the technology arena, especially when we compete for the exact same talent as Google, Apple, and Microsoft.