How to Recruit Walk-ins and Why ‘We’re Hiring’ Banners Don’t Work

“We’re hiring.” You can’t miss seeing a banner with this type of message on it, because with a growing economy, they’re simply everywhere. But unfortunately, most of these banners fail to successfully recruit their target “walk-in” applicants, because of the ineffective recruiting messages that they usually contain. In fact, the worst-performing hiring source (out of 11) are “walk-ins,” with only 0.7 percent of all hires. This amount is minuscule compared to nearly 20 percent of hires coming from the No. 1 source, employee referrals (source: CareerXroads).