How to Use Storytelling to Build a Better Employer Brand

We conducted a study with Immersion Neuroscience which examined candidates’ immersion levels during a standard recruitment process. Immersion is measured second by second and is a combination of attention and emotional resonance. It’s the leading indicator of positive outcomes from an experience and is a strong indicator of whether the content presented is persuasive and will lead them to take action — in this context, to apply for a job and accept an offer.