Recruitment Marketing Platforms Are Not Dead. Here’s Why

Tom Steele — an experienced talent acquisition specialist — wrote a column that proclaimed, “Recruitment Marketing Platforms Are Dead.” His main thrust is that RMPs are on the verge of extinction because they are too cookie cutter, haven’t kept up with candidate behavior, add an extra layer of complexity to the recruiting stack, and haven’t experienced innovation. As a result, they aren’t returning the same ROI as they were five years ago.