SAP’s Recruitment Cartoon

We just described how SAP needed to stand out from the crowd in 2016, with its biggest year for employment branding, by humanizing the brand and showcasing employees telling their life stories. Our new EVP asks of candidates: Bring Everything You Are. Become Everything You Want. To reinforce this inspiring EVP message, we needed a vehicle to convey our humanization, one that was engaging, disruptive, and conveyed SAP in a playful, as-yet-unseen way.