Signs That It’s Time to Get Your Brand on Snapchat

When I first heard about Snapchat, it was from younger colleagues of mine urging me to create an account and join in on the fun. My first response, “Isn’t that just for sending nude photos that you think will disappear?” was quickly followed by my second comment of warning, “… and if you really think they’re vanishing into thin air, you’re going to regret it when Snapchat is hacked and your nudes are all over the Internet.”