The 2nd Biggest Mistake in Employer Branding — Failing to Measure Employer Brand Strength

In a related article published last week on ERE.net, entitled “The Biggest Mistake In Employer Branding — Failing To Measure The Business Impacts of Employer Branding” I highlighted the importance of measuring and reporting the business impacts of employer branding . This first step is critical because all too many employer branding leaders are satisfied with simply “counting things that you do” like placing EB ads or coming up with slogans, and assuming that this is enough. Well, it isn’t.