The Fix to Your Broken Recruiting Funnel? A Different Funnel

It wasn’t so long ago that the concept of a marketing funnel (or consideration funnel) was a bit of a revolution. Injecting more marketing thinking into the world of “post and pray” and sourcing-focused sales, the funnel was a way of looking at our recruiting challenges at a more macro level, enabling big ideas like content marketing, lead-generation, social recruiting, and employer branding to become part of almost everyone’s recruiting strategy.