The Most Buzzed-About Social Recruiting Posts of the Week

As a branding professional I am of the belief that true brand equity is built over time through the promotion of a series of consistent messages that promote a firm’s unique offering — or value proposition. Yet over the years, I’ve been following with interest the widely successful TV and radio spots for Geico Insurance. In case you’re not familiar with it, it is an 80-year old insurance company (the GEICO name is an acronym for Government Employees Insurance Company because when it was founded, it targeted a customer base of government and military employees) and today it is a wholly-owned subsidiary of Berkshire Hathaway.