To Be Good, You Have to Want It Bad

A local radio station airs a commercial for a weight loss program whose slogan is, “How bad do you want to look good?” Since I’m not particularly concerned about weight loss, I have no idea whether or not this product can produce the results that are advertised. However, their slogan does present an interesting question about personal motivation; a question that I have asked recruiters, consultants, managers and staff throughout our industry: