What Law & Order Can Teach Us About Recruitment Marketing: The Audio Tag

Look around. How many people around you are wearing headphones right now? Have you noticed how many people are walking around your office with various flavors of earphones and airpods and isolating headphones? The market for speakers, be they wireless, smart, or otherwise has exploded. By itself, Spotify has more than 217 million customers, and you can add in millions more who listen to Pandora, Apple Music, and Tidal music services. And there are 750,000 podcasts being published, with more than 50 percent of all Americans having listened to a podcast, 90 million over the last month.