Your Employer Brand Happens With or Without You

The ease of access to a vast amount of information is dramatically changing the talent market — it’s a “talent-sumer” world. Today’s candidates do more research, review, and consume more information and are ultimately better prepared in today’s market. Using your brand is one way to respond and differentiate your company in the market — and the first place to start. A few years ago at CDW, we realized our employer brand was happening with or without us — and the more proactive we were about it, the more successful we would be at attracting talent and achieving business objectives.