Your Job Postings Aren’t Attracting Top Applicants, and a Simple Test Will Prove It

You simply can’t catch trophy fish with weak bait, and similarly, you can’t attract quality candidates with dull and ineffective job post descriptions. But most corporations simply post their descriptions without design criteria or any pretesting. This is a serious error because a simple side-by-side comparison test approach (borrowed from advertising) can reveal how weak your job post descriptions really are. Using this quick test, for your highest-volume job, you take the job post description of your firm and at least five talent competitors. And after removing any company identifiers, you ask professionals working in the job family to rank the descriptions from best to worst based on their attraction power.